Leader in Strategic Communications

Using a Powerful Combo of Marketing, Journalism, Culture & Insights

Three-star Michelin Marketing: Executing great marketing and communications is like crafting a meal at a Michelin three-star restaurant. Ingredients matter but so does knowing how to bring them together with precision, creativity, and flair. Social, paid, PR, influencers — those are your baseline ingredients. But are they fresh, high-quality, and seasoned with cultural insight? Then comes creativity and technique to transforms them, not just in the cooking, but in the plating, the story and delivery.

I’m no chef (though I do make a mean broiled skirt steak with butternut squash risotto). I am however a communications and marketing leader with more than 15 years of experience crafting stories, shaping brand strategy and narratives, elevating corporate reputation, and shaping operational excellence at global organizations including adidas, HanesBrands, Champion, and CNN.

My foundation as a journalist gives me an instinctive edge in understanding and dissecting the cultural zeitgeist, ensuring strategies resonate with both relevance and clarity. Recognized for blending creativity with insights and disciplined frameworks, I operate as both strategist and builder, scaling communications that make lasting impact.

A Few Work Examples…

  • Secured Jeff Goldblum for an exclusive Disney docuseries opportunity, elevating brand storytelling and product innovation with cultural relevance and star power.

  • Working with CEO and executive leadership to develop marketing materials that translate HBI’s quarterly earnings and annual financial reports into engaging narratives for investors, media, and associates.

  • Positioned HBI’s Chief Design Officer as a recognized industry voice by securing membership on the Fast Company Executive Board, expanding influence and visibility through high-impact editorial opportunities.

  • Led the creative and earned media launch of the Champion Weighted Hoodie, blending innovation with storytelling to drive cultural relevance and consumer engagement.

  • Directed a high-impact PR campaign positioning HBI as a sustainability leader, highlighted by a keynote address from the Global Sustainability Officer at the marquee AADA annual conference.

  • Orchestrated a high-profile press and influencer event at the Brooklyn Museum to launch Champion’s brand campaign, creating cultural buzz and amplifying brand storytelling.

  • Drove adidas Originals to become the #1 most-liked sneaker brand on social media in 2015, setting a benchmark for social engagement and cultural relevance with the company's first ever creative influencer campaign.

  • Lead communications for HBI Sustains, HanesBrands’ corporate brand platform, spotlighting sustainability initiatives and supply chain leadership, while strengthening the company’s reputation as a values-driven organization.

  • Elevated HBI's Chief Marketing Officer through an exclusive panel at the ShopTalk conference, amplifying our executive voice and strengthening the brand’s industry influence.

  • Executed a new LinkedIn strategy that transformed internal engagement into authentic external advocacy, strengthening brand presence and employee influence.

Key Skills

  • Marketing & Communications Strategy

  • Executive Visibility & Thought Leadership

  • Go-to-Market Playbooks & Industry Expansion

  • Media Relations & Influencer Engagement

  • Earnings & Industry Communications

  • Creative Direction & Content Creation

  • Operational Excellence: Playbooks, Frameworks, KPIs

  • Cross-Functional Collaboration (Sales, Policy, Finance, Analytics, Strategy, Executive Leadership)

  • Internal Communications & Employee Engagement